Friday, November 16, 2007

Brainwashing

So, I was watching the television last night, which was probably my first mistake, and a toy commercial came on for a talking play kitchen for little girls. It had a sink, a stove, even a trash can. Plus, it had plastic food that talked to you when you put the right ingredients together. One of the lines for the product "Now you can cook just like mommy!" Then, directly after that commercial was one for a talking play work bench with all sorts of plastic tools for little boys.

Am I wrong in thinking this is brainwashing our young children into thinking that the woman cooks and the man works with the tools? Is this not socializing the girls to be the mommies and to be cooks and the boys to the bread winners? It just really saddens me that the toy companies are doing this. Why are we doing this? I understand that most little girls want to be like their mommies, but, why not let them pick toys out also that interest them, rather than being subconsciously coerced into thinking they need a play kitchen, and let's not forget the baby dolls that need their diapers changed and fed and how they are also marketed to little girls so they can learn at about age five that they will need to know this when they grow up.

It really makes me wonder if the CEO's of these companies really know what they are doing to the future leaders of the world.

1 comment:

Sangria said...

Social conditioning at its finest. It is smarter from the perspective of an industry's bottom line to type cast children in that manner with some product lines because it helps to ensure generational demand for such products if it is innately associated with such an important fabric of their being as their femininity or masculinity. Most children want to fit in, might as well make a buck giving them something that panders to that desire.